‘Thursday Night Football’ Amazon Bow ‘Wow’ Says Prime Video Exec – Deadline

“While we are still waiting for the official Nielsen Ratings Our measurement shows audience numbers exceeded all our expectations in terms of viewership, “Prime Video’s Best Sports Director Jay Marine Today in a memo to staff he said about the “wow” of the broadcast official Launching on September 15th.

NFL 2022 schedule: Primetime TV games, Thanksgiving slate, Christmas triple header and more

“Our first exclusive TNF The broadcast delivered the most-watched prime-time night in the US in Prime Video history,” VP Prime Video, global head of sports, told colleagues in the memo (read it below). “This is a massive achievement. during our TNF Streaming, we’ve also seen the three biggest hours of US Prime subscriptions ever in Amazon history – including Prime Day, Cyber ​​Monday and Black Friday. “

Now, as Marin mentioned, there is no official Nielsen data Yet to give concrete form to these claims. However, while we wait for the actual numbers, obviously, they are as they were with the two-episode premiere on September 1 oThe Lord of the Rings: The Rings of PowerPrime Video is very upset.

‘LOTR: The Rings Of Power’ after the show ‘Inside The Ring’: all episodes so far

Prime video

The Kansas City Chiefs’ tough 27-24 win over the Los Angeles Chargers at Arrowhead Stadium last week was their first… 15 games per season On the streaming device founded by Jeff Bezos in a deal with NFL It is scheduled to continue over the next 11 years. Putting their money where their hopes and streams are, Prime Video is estimated to have paid out about $1 billion a season for exclusive rights to network matches — a figure that Bezos and NFL Commissioner Roger Goodell may have talked about from their site while watching Chiefs-Chargers game week. Past.

While Nielsen’s numbers haven’t come out yet, we do know some real numbers that Amazon itself set not too long ago. In talks with media buyers earlier this year, Amazon expected about 12.5 million viewers per game. In a linear transition to streaming, this was a dip from the weekly audience the Murdoch family-owned Fox had averaged in its last full season. TNF last year.

Disney says increased NFL viewer engagement is attracting advertisers

Amazon pledges to add more transparency of viewing data regarding TNF.

Meanwhile, here’s Marin’s full note to Amazon employees:


I wanted to take a moment to reflect on last Thursday night and share my congratulations and personal thanks. On Thursday night, we made history by presenting the first game of the regular season in our flagship 11-year agreement with the NFL. By all accounts, Thursday night football On Prime Video it was a hit. From the great production of the game, to the quality of the broadcasts that customers watch at home, Prime Video has proven that we are among the best in sports media.

To put it in context, let me share some findings with you. TNF’s first exclusive broadcast provided the most-watched prime-time evening in the US in Prime Video history. This is an enormous achievement. during our TNF Streaming, we’ve also seen the three biggest hours of US Prime subscriptions ever in Amazon history – including Prime Day, Cyber ​​Monday and Black Friday. And while we’re still waiting for official Nielsen ratings, our benchmark shows audience numbers have exceeded all of our expectations in terms of viewership. This was also a major technical achievement – our technology and product teams rose to the challenge and delivered a great streaming experience to millions of viewers.

Prime Video kicks off the NFL streaming experience

I couldn’t be more proud of all our teams – everyone across engineering/technology, products, programming, production, talent relations, legal affairs, BA, marketing and PR has worked tirelessly over the past 18 months to ensure football fans are involved in all Over the country you will see the best of us, and in every aspect, you are more than giving. Your focus on your customers, hard work and dedication has been amazing and inspiring.

And as we like to say, it’s always “day one”. This is certainly true for all of us today. This is only the beginning. We’ll continue to keep our focus on customers, innovate and improve every week – starting this week in Cleveland with a massive Steelers vs Browns competition game!

Thank you again and congratulations!


Leave a Reply

Your email address will not be published. Required fields are marked *