Meet the Heads of St. Pete’s Girl, where women support each other’s businesses

Greater than 50 ladies sat round a circle inside the doorway corridor of the St. Petersburg Metropolis Theater on Friday morning for a gathering with St. Pete Woman Pussy.

The networking group’s communications director, Taylor Adams, entered the circle with microphone in hand, sporting pink earrings that learn “Screw It Up.” Let’s do it.’ I began assembly.

She mentioned of the group, “We’re the biggest, quickest rising, and most engaging feminine entrepreneurial group within the Tampa Bay space.” Girls cheered round her.

The theater corridor was a step away from The Crislip Cafe on Central Avenue the place St Pete Woman Bosses started assembly almost a 12 months in the past. The networking group has transcended the house with the unfold of phrase of mouth—ladies in enterprise have been coming collectively to be cheerleaders for one another of their ventures.

The St. Pete Woman Bosses Fb has grown to over 3,100 members since its launch. About 160 individuals are a part of a paid membership program that debuted final summer season. The group additionally launched their very own podcast referred to as “Bosscast” on the finish of the 12 months.

As they do each week, the St. Pete ladies meet within the theater corridor on Friday mornings to debate a specific subject. In early December, they targeted on the matters of utilizing social media and different Web instruments. The assembly started with the leaders asserting their first passport to wellness, and members might join entry to almost a dozen life coaches, vitality readers, or psychics—all of them ladies.

Kimberly Clark leads the audience in a group discussion during the St. Pete Girl Boss Network event on Dec. 9.
Kimberly Clark leads the viewers in a bunch dialogue through the St. Pete Woman Boss Community occasion on Dec. 9. [ JEFFEREE WOO | Times ]

Then they broke into smaller teams—which introduced collectively ladies from a wide range of industries, like actual property, espresso bean distribution, CBD retail, yoga, and extra—to jot down recommendation on pink sticky notes. They shared their notes anonymously with a random individual within the room. They went on to debate their earnings for the week, what on-line instruments helped them run their companies and the way chasing cash can distract from their duties.

Whereas many ladies got here to community, many members mentioned they stayed as a result of they discovered individuals who understood what they have been coping with. The group’s sense of group made it a secure place to make associates and get suggestions on their work.

Founder Sandy Bean, 45, mentioned she began the group after she went from being a trainer to proprietor of an educational enrichment middle for presented college students — realizing she was lacking out on group within the course of.

Whereas psychologist Abraham Maslow’s hierarchy of wants prioritizes integrity and consistency, Bean mentioned, new entrepreneurs often flip the hierarchy to deal with self-fulfillment and sacrifice safety with the intention to attain enterprise targets. Having a group they’ll depend on is vital to rebuilding these security nets, she mentioned.

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Bean mentioned she tried different networking teams however struggled to make actual associates. I observed that some ladies’s voices weren’t heard.

“Going to those networking teams, the ladies are so superb. It is very totally different while you’re in a blended crowd. I am not attempting to throw guys underneath the bus or something, but it surely’s fully totally different.”

From left, team members Sandy Bean, Taylor Adams, Kimberly Clark, and Jennifer Schultz speak to attendees during the St. Pete Girl Boss Network event.
From left, staff members Sandy Bean, Taylor Adams, Kimberly Clark, and Jennifer Schultz communicate to attendees through the St. Pete Woman Boss Community occasion. [ JEFFEREE WOO | Times ]

So Bean invited 5 different ladies she already knew to fulfill on the espresso store and created a Fb group, selecting the identify St. Pete Woman Bosses “mockingly”. She hoped 20 individuals would enroll. Inside a number of days, she mentioned, there have been a number of hundred within the group, then a thousand. Now, there are ladies from Dunedin, Sarasota and even Lakeland who come to the conferences.

“We began working in-person workshops and volunteer occasions, and (St. Pete Woman Boss) rapidly was an organization that was in no way what I anticipated to occur so rapidly,” mentioned Bean.

As for Clara Clayton, a 57-year-old wellness coach, she mentioned most of the networking teams she was a part of have been shut down throughout COVID-19 and by no means resumed.

Name tags are laid out on a table for the St. Pete Girl Boss event.
Identify tags are laid out on a desk for the St. Pete Woman Boss occasion. [ JEFFEREE WOO | Times ]

At first, Clayton joined a Fb group and began attending Zoom co-working periods. Then I began going to glad hour occasions earlier than becoming a member of the larger weekly get-togethers.

The group helped her get new shoppers and in addition recommendation when she wanted it. She loved St Pete Woman Bosses a lot that she turned a model ambassador for them.

“It isn’t nearly exchanging enterprise playing cards. It is about forming deep relationships.” Clayton mentioned. “Passing chilly threads, that is not for me.”

Jennifer Schultz, vp of St. Pete Woman Bosses and proprietor of The Crislip and the present store hooked up to The Service provider Café.

“The magic of this group permits me to seek out others who’re specialists in areas that may assist educate me and different ladies in areas which may not be a robust match for us,” Schultz mentioned. “I by no means wish to be the neatest individual within the room, I wish to meet different individuals who can assist me be taught and assist different ladies be taught.”

While many women sought out the Girls' Heads of St. Pete to connect, several members said they stayed because they found people who understood what they were dealing with.
Whereas many ladies sought out the Women’ Heads of St. Pete to attach, a number of members mentioned they stayed as a result of they discovered individuals who understood what they have been coping with. [ JEFFEREE WOO | Times ]

Many ladies additionally collaborate and go to one another’s outlets or e book periods with one another.

One medical insurance company informed her small group that the excessive level of her week was that each appointment she had previously seven days had been booked by a woman boss.

When Central Avenue’s house decor Canary Present Store Proprietor Allie Padin opened in November, and has credited the group with serving to her contact a business actual property agent, small enterprise legal professional, and common contractor—all of which helped expedite getting her enterprise off the bottom.

Schultz hosted a pop-up in her store through the vacation season to assist fellow flower arranger, The Roaming Petal.

Roaming Petal’s Erica Holland, 29, mentioned the group helped her triple her community in a brief time period and opened up new alternatives for collaboration with different native companies.

“I run my very own enterprise, it is simply me,” mentioned Holland, 29. “Having a assist system of different individuals to ask questions after I want bounce concepts or while you really feel overwhelmed by the craziness of the entire entrepreneurial factor has been actually useful to have that right here.”

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