January 23, 2023
Media and leisure catalog administration firm Material has acquired the Web Video Archive (IVA).
For the previous eighteen years, IVA has supplied promotional content material for movie, tv and video games to a few of the media business’s largest names. The IVA database comprises leisure trailers, in addition to film and TV metadata. IVA additionally offers insights into what titles are trending each day, scores, future releases, and hyperlinks to the place to view or buy content material.
“The acquisition permits Material, whose purchasers embrace Warner Bros. Discovery, Paramount World, HBO, MGM and FOX, to ship larger worth by immediately matching titles to the IVA library, and enabling information sharing throughout Material purchasers,” in response to a launch. firm.
“With mutual clients calling for IVA to combine with Material, it was clear that our two companies have been very complementary,” Rhodes Mason, President of IVA, mentioned in a press release. “Material’s skill to attach provide chain methods in addition to handle administration and enrichment is a pure match for IVA. The mixture of enrichment and information matching, plus the power to replace tens of hundreds of thousands of customers throughout IVA’s content material discovery platforms instantly, can allow this profit. IVA clients with real-time information on the level of creation and provides Material clients larger management over the supply of the information. The mixture of the 2 firms will allow clients to effectively leverage the entire new and modern leisure merchandise that exist as we speak and sooner or later.”
Based in 2018, Material manages greater than 20 million addresses for its clients.
“Integrating IVA companies natively into the Material platform will assist us extra simply standardize our clients’ handle catalogs, present insights into their advertising, and validate their licensing throughout streaming platforms,” Rob Delph, Material CEO, mentioned in a press release. “On the finish of the day, this acquisition is about listening to our clients’ wants, and developing with methods to ship extra worth by means of our instruments and companies. This acquisition will speed up Material’s skill to effectively and cost-effectively handle buyer handle catalogs in a single location, and allow the sharing of that data with higher management and accuracy.”